If you ask most sales reps what they think of their CRM, you'll get a groan. Why? Because most sales software was built for managers, not for the people actually selling. The result: endless admin, clunky workflows, and a tool that feels more like a chore than a partner.
Here's why traditional sales software fails modern teams—and what you can do about it:
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1. Too much admin, not enough selling.
Reps spend hours logging calls, updating fields, and chasing reminders. That's time they could spend building relationships and closing deals. -
2. Built for reporting, not for action.
Managers want dashboards, but reps want to move fast. When software is designed for oversight, it slows down the people who drive revenue. -
3. One-size-fits-all doesn't work.
Every team is different. Rigid pipelines and required fields force reps into unnatural workflows, leading to frustration and workarounds.
What's the alternative? Modern sales teams need tools that get out of the way and help them do what they do best: sell. That means:
- Logging deals and updates should be as easy as sending a text.
- Reminders and follow-ups should be automated, not another to-do.
- Managers get real-time visibility, but reps stay focused on conversations, not clicks.
Penny is built for this new era: text-first, AI-powered, and designed to help your team help your customers. No more "Did you update the CRM?"—just more deals, happier reps, and a sales process that actually works for everyone.