A few years ago, I worked at a company where the sales pipeline was a mess. Not because the reps weren't working hard—they were! In fact, they were so busy selling that nobody had time to keep the CRM up to date. Deals slipped through the cracks, pipeline reviews were a guessing game, and management was always asking, "What's really going on?"
The solution? We hired a full-time Sales Director. But their main job wasn't coaching or closing big deals—it was making sure the pipeline software stayed clean. Chasing reps for updates. Filling in missing fields. Running reports. It was like paying a six-figure salary to babysit a spreadsheet.
And that made me wonder: what's the point of sales pipeline software if you need to hire someone just to manage it?
In the era of ChatGPT and instant answers, why are we still forcing sales teams to do admin work? Why pay more for a Sales Director to manage the CRM than you pay for the software itself? At that point, you might as well use a free spreadsheet.
Penny is built for a new era. Instead of making your reps and managers do busywork, Penny automates the pipeline. Reps just text in updates as they sell. The AI keeps everything organized, reminds you about follow-ups, and even generates invoices and commissions. No more pipeline police. No more wasted salaries. And best of all, Penny only gets paid when you do—so it's a win-win for your business.
Ready to stop managing your CRM and start growing your sales? Try Penny today.